I Act More Responsibly - A Cipla Initiative

This initiative raises awareness about the dangers of self-medication, overuse, and misuse of antibiotics and practices that accelerate the development of drug-resistant bacteria. It also emphasizes the critical role of responsible use and preserving the effectiveness of life-saving antibiotics.

The initiative calls on individuals, healthcare professionals, and communities to join the movement, pledging to seek proper medical guidance and avoid over-the-counter antibiotic use without a prescription. Through #IActMoreResponsibly, people are empowered to make informed choices, creating a collective commitment to protect the future of healthcare and safeguard the efficacy of antibiotics for generations to come.

Videos

Antimicrobial Resistance (AMR) occurs when bacteria, viruses, fungi, and parasites develop resistance to the drugs designed to kill them, making infections much harder to treat. This resistance emerges due to overuse and misuse of antibiotics, such as self-medicating without prescriptions or not completing prescribed courses. The World Health Organization (WHO) and recent global studies highlight antimicrobial resistance (AMR) as one of the most significant threats to global health. India has a significant burden of drug-resistant pathogens, with projections suggesting that AMR could cause two million deaths by 2050.

4.71 million

People died with infections associated with drug resistance, in 2021.⁴

1.14 million

Deaths were directly caused by AMR, in 2021⁴

1 in 5 million

Caused by AMR occurred in children under the age of five.⁵

Antibiotic resistance (AMR) emerges when antibiotics no longer work on the body and the infection takes longer time to treat. Various factors cause viruses, bacteria and parasites to change over a period of time and become resistant to anti-infectives. This makes the treatment difficult and increasing prevalence of anti-microbial resistance leads to severe complicated infections and longer hospital stays. AMR is a global public health threat, making infections harder to treat. AMR can affect humans, animals as well as plants. It can add to economic burden to a patient, healthcare systems and national economy.

Challenges in tackling AMR

Combating AMR require urgent multisectoral, and multi-pronged approach/strategies with focused measures on infection prevention and promoting judicious use of antibiotics.